Image Smarter
Web Site Design
Be Image Smarter
Stop
Using Cookie Cutter Marketing
We all know you
only get one chance to make a good first impression.
That is why all
your marketing materials need to relay a sharp, professional image.
Remember,
Don't be
tempted to use "Cookie Cutter Marketing".
A sharper, more
professional image is what you need to present in order to beat
out your competitors and land new business.
Put yourself in
your potential customer’s shoes and really look at your message.
Does you ad say basically the same as everyone else in your field? Is
it similar in layout and design?
This is what I
refer to as "Cookie Cutter Marketing". Realtors are
notorious for using basically the same old advertising techniques and
design as the next realtor - across the country! What makes any of them stand out as any better than the other?
Nothing.
Occasionally,
one realtor will stand out from his/her peers by using a different
type of advertising.
These ads are
known as Image Ads and portray a more knowledgeable,
personable, trusting individual that you feel more secure in
contacting. They stand out from their competition because
their ads are totally different and relay a more interesting content
which catches the recipient’s attention.
Image
advertising is not new. All the major corporations have been using it
for decades. It is what makes you want to buy Nike over other running
shoes. Just Do It! made them millions in sales. So remember…
You need to
capture your recipient’s attention and then deliver your message in
a manner that makes them want to contact YOU.
Using full
color post cards are a great way to deliver your message in an effective
mail campaign.
Don't
be tempted to print them yourself or buy in bulk. Not everyone has a
printer that will print the high resolution you need. You want to send high quality materials.
Watch your own
mail. Do you read the paper post cards you receive from realtors,
insurance agents, etc? Most
likely, they end up in the trash. But what about a full color,
glossy, laminated card... This card is higher quality in itself.
Notice what is
printed on this card. Does
it catch your attention? Are you beginning to see what I am talking
about?
It is all about
Image. Your first impression is EXTREMELY important and should
leave the recipient with the feeling that you are not just after a
sale. You offer information, service and above all, QUALITY!
I have been
designing these fabulous post cards for over a year now and my own
business has picked up since changing my marketing strategy and the
manner in which I was delivering my message.
Try it for
yourself. Switch your
mindset from the traditional “Cookie Cutter” marketing that you
have been doing and try using an Image Smarter approach.
I know it works
because it works for me.
To learn more
about becoming Image Smarter visit my website
imagesmartermarketing.com.
Good luck and
good marketing.
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